Coca-Cola Wants You to Get Fit, Drink Coke

Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.

As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.

It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.

Watch the campaign video below:

https://digiday.com/?p=54089

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