
Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.
As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.
It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.
Watch the campaign video below:
More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.