Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.
As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.
It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.
Watch the campaign video below:
More in Marketing
How Bluesky hopes to win over publishers (and users)
Bluesky courts publishers with a simple pitch: trust and traffic.
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be.
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing.