Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.
As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.
It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.
Watch the campaign video below:
More in Marketing
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.