Last chance to save on Digiday Publishing Summit passes is February 9
Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.
As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.
It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.
Watch the campaign video below:
More in Marketing
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.
ICE has become a national issue for Target
More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.