Seven passes left to attend the Digiday Publishing Summit

Coca-Cola Chile wants you to get off your lazy butt and burn off some calories. And then, presumably, cool down with a refreshing Coca-Cola.
As the latest part of its “Happiness is Movement” campaign, which is meant to align the soda with healthy living, Coca-Cola Chile — with the help of agency McCann — sent out a special taxi in Santiago equipped with a pedaling system in the back seat. Passengers could pedal their way to lower taxi fare. The more you peddled, the steeper the discount.
It’s a fun idea. But with a whopping 39 grams of sugar in every 12-ounces, it’d take a whole lot of pedaling to burn off even one can of Coke.
Watch the campaign video below:
More in Marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform
On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.”

Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling
Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome.

On Amazon, the ‘Made in USA’ boom fizzles as price wins out
New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.