Join us Sept. 14-16 in Miami to connect with top publishing leaders
For Coca-Cola’s personalized Coke bottle campaign earlier this year, the beverage brand printed popular first names like Emma and Chris on Coke bottle labels. It ruffled more than a few feathers for excluding so many less common first names.
Coke, it seems, was listening.
With the help of local agency Gefen Team, Coca-Cola has transformed a road billboard in bustling Tel-Aviv into a digital version of the personalized Coke bottle labels. Using a dedicated smartphone app, people in Israel can submit their name to be part of the billboard experience. The app uses geo-fence technology to connect with the billboard, so as you drive near the billboard, the billboard displays your name and you receive a message to your smartphone notifying you that your name is up.
According to Coca-Cola, the app reached the number one spot in Israel’s app store, so looks like most feathers have gone unruffled this time around. Check out this video to see how the billboard works.
More in Marketing
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.