When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.
“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”
To read the rest of this story, visit Glossy.co.
Trending in
Most Read
More in Marketing
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
November 28, 2023 • 6 min read
“Major brands’ search ads can appear on piracy, pornographic and sanctioned websites,” research claims.
TikTok creators are increasingly tapping into food-centric content — and brands are following
November 28, 2023 • 6 min read
As more influencers look to get into food content creation, brand opportunities are following.
Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024
November 28, 2023 • 7 min read
As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea.