10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Why Coach ditched its mobile app for iMessage

When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.

“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”

To read the rest of this story, visit Glossy.co.

More in Marketing

OpenAI’s ads business hits Europe at the six month mark

OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.

Divine, Vine’s spiritual successor, won’t rule out ads

The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.

OpenAI builds offerings on consent as it expands ChatGPT ads to Europe

The company’s new EU privacy policy goes live “later this month”.