Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Why Coach ditched its mobile app for iMessage

When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years.

“The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertising Week panel on Monday morning. “We weren’t getting the usage we needed to keep updating it.”

To read the rest of this story, visit Glossy.co.

More in Marketing

Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost

The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.

Anthropologie is launching Nike as sneaker shoppers increase nearly 30%

The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.