Clorox Fights Back Against Yale’s ‘Poopetrator’
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.
It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”
Tide missed out on this all-too-real time opportunity.
While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.