Oh no, Microsoft’s Clippy has returned from exile
Hide your kids; hide your wife! Clippy lives!
The iconic and universally reviled Microsoft Office mascot re-emerged last night to visit Jimmy Fallon’s late night NBC talk show. Turns out, retirement isn’t a good look for the paper clip because it acted hostile toward Fallon after he denied using the Apple laptop on his desk.
“Sounds like somebody’s being a fucking liar,” chirps Clippy, who then pulled out a baseball bat threatening the “Tonight Show” host to upgrade to Windows 10 … or else. Finally, Fallon reluctantly agrees and Clippy speeds off with one final shot: “See you around, bitch!”
Clippy’s promotional stop coincided with the worldwide launch of Windows 10, a once-memorable event for the company that has devolved into a shell of its former self. The skit racked up 37,000 views on YouTube, certainly not one of the Internet maestro’s most viral occurrences.
Sources tell Digiday that the skit wasn’t sponsored. So, hey, at least someone was talking about Microsoft yesterday.
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.