ClassPass customers are sweating over its 60 percent price hike

ClassPass sent an email this morning that raised its members heart rates faster than the most intense CrossFit session: It’s raising its prices by a lot.

Customers of its monthly unlimited package in New York will soon have to pay $200, a whopping $75 hike over the current $125. That’s even more of staggering of an increase when you consider in 2013, when the company launched, the same package cost just $99.

ClassPass is a startup that lets people in more than 30 cities around the world take workout classes without having a membership. If used cleverly, it can be a good deal for those who don’t want to commit to a gym. However, some members have complained about having their spots cancelled at the last minute, and non-members complain that gyms have gotten overcrowded because of ClassPass’ popularity.

That could change if the price hike is applied across the board and ClassPass ceases to be decent deal. Customers, unsurprisingly angry about the news, have been giving their fingers a workout on Twitter:

ClassPass explained in a statement that the price was hiked to “create long-term sustainability” with gyms and members. The startup has been valued as a $400 million company, raking in $60 million in revenue last year. But the company is still private, and it’s unclear if it’s still making money at a pace to please its investors. 

The hike is giving its rivals an opening to steal some of its customers, as seen here in this retweet from budget gym Blink Fitness:

Who would’ve thought that an Equinox membership would someday look like a bargain.

More in Marketing

Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI

A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for.

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Inside Red Robin’s comeback plan amid a cookie-less future

As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.