Cindy Gallop visited our office last week for our podcast, and one of the first things we noticed was her jewelry. So naturally, we asked her about it.
Tune in tomorrow for our podcast with Cindy Gallop, where she talks about why the current agency structure forces women to leave — and what, exactly, she does all day.
‘A gold rush moment’: Apple’s Reality Pro revives marketers’ AR ambitions
It adds a whole new meaning to the term “second screen."
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.
The ANA parts ways with PwC in its ongoing ad tech transparency project
Sources claim the trade organization ended the relationship amid frustration with developments.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time.
Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences
By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply.