Chick-fil-A is getting stung by the Beyhive for its lemonade signs

Welcome to an ever-expanding club, Chick-fil-A.

The chicken chain is the latest brand to swat at Beyoncé’s collective of fans, known as the Beyhive, and end up getting stung. Fans aren’t thrilled with signs in front of several Chick-fil-A locations reading “Lemonade fresher than Beyoncé’s,” a reference to her latest album.

In another instance that’s being shared on Twitter and Instagram, a Chick-fil-A sign reads “Sorry Beyoncé, our lemonade is better.”

The Beyhive is not taking this sitting down. Similar to its tactics with Lululemon, designer Rachel Roy and Red Lobster, fans are tweeting and leaving lemons and bee emojis on Chick-fil-A’s social media accounts.

chickfila

Chick-fil-A said in a statement it didn’t mean to offend. “Some of our local restaurants were simply having fun promoting one of our signature menu offerings. We have the utmost respect for Beyonce and the ‘Beyhive’ faithful!,” said a company spokesman.

More in Marketing

How Bloom Nutrition is expanding internationally

Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.  

Fears of Big Tech bias underpin debates around W3C’s Attribution API

Critics may label the initiative as ‘Privacy sandbox 2.0,’ but advocates counter with privacy arguments.

Why agencies are taking a hybrid approach to synthetic audience research

Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.