Chick-fil-A is getting stung by the Beyhive for its lemonade signs

Welcome to an ever-expanding club, Chick-fil-A.

The chicken chain is the latest brand to swat at Beyoncé’s collective of fans, known as the Beyhive, and end up getting stung. Fans aren’t thrilled with signs in front of several Chick-fil-A locations reading “Lemonade fresher than Beyoncé’s,” a reference to her latest album.

In another instance that’s being shared on Twitter and Instagram, a Chick-fil-A sign reads “Sorry Beyoncé, our lemonade is better.”

The Beyhive is not taking this sitting down. Similar to its tactics with Lululemon, designer Rachel Roy and Red Lobster, fans are tweeting and leaving lemons and bee emojis on Chick-fil-A’s social media accounts.

chickfila

Chick-fil-A said in a statement it didn’t mean to offend. “Some of our local restaurants were simply having fun promoting one of our signature menu offerings. We have the utmost respect for Beyonce and the ‘Beyhive’ faithful!,” said a company spokesman.

https://digiday.com/?p=179099

More in Marketing

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Measuring Success graphic using ruler and coins

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.