Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Amazon Pay, which has been around since 2007, made a leap into physical retail last week with the launch of Amazon Pay Places, which lets customers pay with Amazon at participating brick-and-mortar stores.
It’s a move that’s caused speculation as to whether this is another nail in the coffin for physical retail stores. By getting into payments at retail stores, Amazon is moving into a space that was once the exclusive domain of the banks. And with a growing army of loyal customers, Amazon’s encroachment into bank territory is seen by many as a threat to traditional financial services. Analysts say that while Amazon Pay may appeal to smaller retailers and fast-food restaurants, larger ones fearful of the competition may be reluctant to do so.
Read the full story on tearsheet.co
More in Marketing
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.