![](https://digiday.com/wp-content/uploads/sites/3/2012/07/Perfume.png?w=751&h=555&crop=1)
According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.
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