Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.
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