Ways Not to Be a Douche at Cannes

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Our coverage of the Cannes International Festival of Creativity is brought to you by Centroa provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

Let’s face it: Going to the Cannes Lions is a recipe for disaster. There are just too many ways to become far too intoxicated by drink and “inspiration.” You have to think how this is going to come off to others, particularly because you’re going to tweet, Instagram, Facebook, Tumblr and Foursquare the whole thing.

We’ve come up with some danger signs that you’re at risk for passing from hard-working ad guy unwinding a bit in the Riviera and into the category of douche.

Don’t order the magnum of rose at the Carlton Terrace

Don’t wear white sunglasses.

Don’t wear The Creative Guy Fedora.

Don’t complain how Cannes used to be more fun when the clients weren’t there.

Don’t pass out on the sidewalk.

Don’t don the speedo just because you’re in France.

Don’t pose for photos with the mother and daughter prostitute team.

Don’t close down the Gutter Bar at 6 a.m. (Leave at 5:30 a.m.!)

Don’t Instagram the bill of your outrageous bar bill.

Don’t Instagram your helicopter ride from the Nice airport.

Don’t carry around your Cannes Lions the night after you win — gotta act like you’ve been there before.

Don’t check in on Foursquare on a yacht.

Don’t lose your phone, and then ask people to tweet you because you lost your phone.

Don’t wear your name badge everywhere you go.

Don’t be the married lecherous dude — it isn’t a good look.

Don’t take it all too seriously.


More in Marketing

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.

The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”