Join Digiday in Cannes for ‘Cocktails and Lies’
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.
On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:
Lauren Crampsie, CMO of Ogilvy
Steve Babcock, executive creative director, EVB
Wayne Arnold, worldwide CEO, Profero
Sophie Kelly, president, The Barbarian Group
Conor Brady, global creative director, Huge
Sarah Hoffstetter, president, 360i
If you’re interested in attending, please RSVP.
Image via Shutterstock
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation.
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.