Join Digiday in Cannes for ‘Cocktails and Lies’

Our coverage of the Cannes International Festival of Creativity is brought to you by Centroa provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.

On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:

Lauren Crampsie, CMO of Ogilvy

Steve Babcock, executive creative director, EVB

Wayne Arnold, worldwide CEO, Profero

Sophie Kelly, president, The Barbarian Group

Conor Brady, global creative director, Huge

Sarah Hoffstetter, president, 360i

If you’re interested in attending, please RSVP.

Image via Shutterstock

More in Marketing

Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform

Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture. 

Person gaming

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers.

Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.