Cannes Takeaways: Winston Binch

Our coverage of the Cannes International Festival of Creativity is brought to you by Centroa provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

This year’s Lions festival is now drawing to a close, and most attendees are looking forward to catching up on some much-needed sleep. Digiday asked agency execs what they’ll take away from their week on the Riviera, besides hangovers. Here’s the view from Winston Binch, chief digital officer at Deutsch LA.

This is my fifth time to Cannes. It is always an enlightening experience, and one I’m thankful to have the privilege of enjoying. There’s no shortage of creative inspiration here: the sights are mind-blowingly awesome, the conversations can be electrifying, and you can do some high-quality recruiting, but I’m ready to get back to work. With all the new emerging tech out there right now, it’s always better to be making than talking about making. Cannes is a brilliant time, and one more people should get to enjoy, but my recommendation is to keep it short and meaningful and to get inspired in quick doses. You’ll also avoid rose overload. The work is the real fun in this business.

Image via Shutterstock

More in Marketing

Meta’s Threads expected to have ads this year

The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch.

Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment

Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).

Q1 ad rundown: there’s cautious optimism amid impending changes

The outlook for the rest of the year is a tale of two realities.