Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
Cannes is all about the creativity, but it’s also about the scene. Things can get pretty strange on the Riviera. Here are some of our favorite shots of the circus that surrounds the advertising and media world’s annual gathering.
1. For just $870, you can roll around town in a Lamborghini.
2. Even clowns need to take a break.
3. Sometimes creativity is tiring. (This is from last year, but it applies.)
4. Keeping dogs on your lap while eating is very popular here.
5. Magnums of rose are required — and very exciting.
6. Winning an award means carrying it around so people know.
7. Mimes are never that hard to find in France.
8. When journalists get tired, they often resort to massaging one another.
9. It remains unclear what men on small bikes have to do with mobile marketing.
10. Diddy makes his way through the Society of Digital Agencies’ party. (Thanks to Eric Franchi of Undertone for the shot.)
-
Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
-
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place.
-
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
-
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
-
Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
-
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
