Are you winning at Advertising Week? Test your Advertising Week IQ

celtra_logo_updated-black-(1)smallThis is an installment in a series exploring Advertising Week. This series is sponsored by Celtra, provider of the first cross-screen HTML5 technology for brand advertising.


Perhaps you’re one of the 95,000 people who are scurrying around Manhattan this week attending and annual industry self-love event known as Advertising Week. Or maybe you’re just at home following along on Twitter.

Either way, there is a lot to digest over the course of five days and 277 panels. That’s why we came up with an Advertising Week quiz to help you find out how you’ve done near the halfway point. A passing grade is 70 percent.

[polldaddy type=”iframe” survey=”6C69BA02790CBD3C” height=”auto” domain=”digiday” id=”the-digiday-advertising-week-quiz”]

Here’s the guide to what your results mean:

Under 70 percent: You must be busy working
70-80 percent: Time to step up your Advertising Week game
80-90 percent: Coffee is for closers. How do you take yours?
90-100 percent: You are a pro
100 percent: You are Matt Scheckner

https://digiday.com/?p=89987

More in Marketing

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.