Join us Sept. 14-16 in Miami to connect with top publishing leaders
This is an installment in a series exploring Advertising Week. This series is sponsored by Celtra, provider of the first cross-screen HTML5 technology for brand advertising.
Perhaps you’re one of the 95,000 people who are scurrying around Manhattan this week attending and annual industry self-love event known as Advertising Week. Or maybe you’re just at home following along on Twitter.
Either way, there is a lot to digest over the course of five days and 277 panels. That’s why we came up with an Advertising Week quiz to help you find out how you’ve done near the halfway point. A passing grade is 70 percent.
[polldaddy type=”iframe” survey=”6C69BA02790CBD3C” height=”auto” domain=”digiday” id=”the-digiday-advertising-week-quiz”]
Here’s the guide to what your results mean:
Under 70 percent: You must be busy working
70-80 percent: Time to step up your Advertising Week game
80-90 percent: Coffee is for closers. How do you take yours?
90-100 percent: You are a pro
100 percent: You are Matt Scheckner
More in Marketing
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Instacart launches custom AI assistants for retailers
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.