Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
This is an installment in a series exploring Advertising Week. This series is sponsored by Celtra, provider of the first cross-screen HTML5 technology for brand advertising.
Perhaps you’re one of the 95,000 people who are scurrying around Manhattan this week attending and annual industry self-love event known as Advertising Week. Or maybe you’re just at home following along on Twitter.
Either way, there is a lot to digest over the course of five days and 277 panels. That’s why we came up with an Advertising Week quiz to help you find out how you’ve done near the halfway point. A passing grade is 70 percent.
[polldaddy type=”iframe” survey=”6C69BA02790CBD3C” height=”auto” domain=”digiday” id=”the-digiday-advertising-week-quiz”]
Here’s the guide to what your results mean:
Under 70 percent: You must be busy working
70-80 percent: Time to step up your Advertising Week game
80-90 percent: Coffee is for closers. How do you take yours?
90-100 percent: You are a pro
100 percent: You are Matt Scheckner
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.