Move over Jimmy Fallon and David Letterman. There’s a new late-night show host in town, and he goes by the name of Cap’n Crunch.
The Quaker Oats cereal brand, with the help of Huge, is revamping its cartoon mascot for the digital age with a new Youtube webisode series aimed at adults, called “The Cap’n Crunch Show.” Following the talk-show format, the Cap’n will interview cartoon versions of celebs and fictional characters and ask them about their personal lives, pop culture and so on. Nine episodes will “air” every other Tuesday at 11:35 p.m. EDT starting May 7 on the brand’s Youtube channel.
Lately, lots of brands have been reviving and updating their mascots for today’s digital world so that these characters don’t get left behind. Along with his new show, Cap’n Crunch is on Twitter and Facebook along with other brand mascots like Mr. Clean and the Energizer Bunny. The Kool-Aid man recently got a makeover and a new Facebook page. While mascots once carried a brand and its message, today, it’s not quite clear if people really want to be hearing from cartoons in their social feeds about promotional messages.
The effort is also noteworthy coming from Huge, a Brooklyn shop that made its name building e-commerce sites. As it has grown, Huge has moved further into digital marketing.
While “The Cap’n Crunch Show” is supposed to be a late-night show in order to attract an older audience, I am not sure how many adults would actually want to watch a branded cartoon, on Youtube, at 11:35. Seems like a stretch.
Watch the trailer for “The Cap’n Crunch Show” below.
More in Marketing
Marketers shift growing shares of search spending to GEO
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.