Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again.
We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what they pack to outlast a day at the festival, which could include a blustery boat ride, a business meeting, a mile-long trek and a four-hour dinner that starts at midnight. Just watch out for spilled rosé.
Header image via Lafra/Flickr
More in Marketing
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.