Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again.
We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what they pack to outlast a day at the festival, which could include a blustery boat ride, a business meeting, a mile-long trek and a four-hour dinner that starts at midnight. Just watch out for spilled rosé.
Header image via Lafra/Flickr
More in Marketing
Coca-Cola grants vote of confidence to WPP with Open X renewal
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant.
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Amid uncertainty, Rivian’s vp of marketing talks long-term planning.
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels.