Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again.
We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what they pack to outlast a day at the festival, which could include a blustery boat ride, a business meeting, a mile-long trek and a four-hour dinner that starts at midnight. Just watch out for spilled rosé.
Header image via Lafra/Flickr
More in Marketing
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.