Let’s face it: People are still pretty pissed at banks. It’s been four years since the entire sector melted down, and nobody’s really in the mood yet for getting all ha-ha with their bank. Mostly, we want them to stop screwing up and get back to, you know, keeping our money safe. Sovereign Bank didn’t get the memo. It has decided that it can carve out a role as the comedian among the gray ranks of consumer bank monoliths like Bank of America, Chase and Citibank. Sovereign released this very cute video of a baby grocery shopping with one of those mini kid grocery carts. It definitely has the cuteness factor for viral lift. I’m kind of confused about what this has to do with Sovereign Bank, other than maybe making people feel warm and fuzzy. If you take a look at its YouTube channel, it looks like the brand has recently added quite a few funny, viral-style videos (like this stop-motion money and this cat with gold coins) along with a few funny TV spots. Is America ready for a cute and funny bank?
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
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As some push back on inclusive marketing, startups with more to lose sound off.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
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