Let’s face it: People are still pretty pissed at banks. It’s been four years since the entire sector melted down, and nobody’s really in the mood yet for getting all ha-ha with their bank. Mostly, we want them to stop screwing up and get back to, you know, keeping our money safe. Sovereign Bank didn’t get the memo. It has decided that it can carve out a role as the comedian among the gray ranks of consumer bank monoliths like Bank of America, Chase and Citibank. Sovereign released this very cute video of a baby grocery shopping with one of those mini kid grocery carts. It definitely has the cuteness factor for viral lift. I’m kind of confused about what this has to do with Sovereign Bank, other than maybe making people feel warm and fuzzy. If you take a look at its YouTube channel, it looks like the brand has recently added quite a few funny, viral-style videos (like this stop-motion money and this cat with gold coins) along with a few funny TV spots. Is America ready for a cute and funny bank?
More in Marketing
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.