Lock in a year of Digiday+ for 35% less. Ends May 29.
Let’s face it: People are still pretty pissed at banks. It’s been four years since the entire sector melted down, and nobody’s really in the mood yet for getting all ha-ha with their bank. Mostly, we want them to stop screwing up and get back to, you know, keeping our money safe. Sovereign Bank didn’t get the memo. It has decided that it can carve out a role as the comedian among the gray ranks of consumer bank monoliths like Bank of America, Chase and Citibank. Sovereign released this very cute video of a baby grocery shopping with one of those mini kid grocery carts. It definitely has the cuteness factor for viral lift. I’m kind of confused about what this has to do with Sovereign Bank, other than maybe making people feel warm and fuzzy. If you take a look at its YouTube channel, it looks like the brand has recently added quite a few funny, viral-style videos (like this stop-motion money and this cat with gold coins) along with a few funny TV spots. Is America ready for a cute and funny bank?
More in Marketing
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.
Google’s latest commerce moves deepen the battle over agentic shopping
Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.