Here’s a round-up of some of the digital efforts that have rolled out in the past week.
Skype Prepares $12 Million Campaign Launch
Skype is preparing to launch a digital campaign in the U.S. with the goal of educating consumers about all of the ways Skype allows them to have more human communications, according to MediaPost.
Mothers Will Get the Glory in P.&G.’s Campaign
Procter & Gamble, the world’s largest advertiser, will announce its new campaign — its biggest ever — called, “Thank You, Mom,” focusing on thanking mothers of Olympians and would-be Olympians around the world, according to the New York Times.
Garnier Pure Active teases with ‘Bust Blackheads’ digital campaign
Skincare brand Garnier Pure Active has unveiled its teaser campaign on digital media for its campaign “Bust BlackHeads,” according to Best Media Info.
Digital Campaign of the Week: WWF
The wildlife charity has launched a global digital campaign to promote its WWF Earth Hour, according to Third Sector.
USA Launches First Global Marketing Campaign to Attract International Travelers
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow.
Birds Eye Voila Rewards Fans With New Digital Campaign
Birds Eye Voila, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at birdseyevoila.com.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.