Cafes, lockers and more small-business services: What the bank of the future should look like

Bank of America’s Sharon Miller is looking forward to a year of more hiring.

“You know what I hear a lot of?” said the bank’s small business banking head. “’Sharon, we need more bankers, we need more bankers!’”

Miller oversees more than 2,500 small business banking specialists across 4,600 branches in 90 different local markets. In the next year she plans to continue hiring more bankers, branch managers and market presidents — as well as staff for the mobile and online businesses, she said, though she didn’t share specific numbers.

And that kind of focus on small business customers could be the future of physical branches. There isn’t very much consumers can do at a branch that they can’t do from home, but there’s a lot of potential for small business customers — a customer segment spending more and more time in branches, at least at Bank of America, which originated more than $11.6 billion in new small business lending in 2016 — a 9 percent year-over-year increase.

Read the full story on tearsheet.co

 

More in Marketing

How the MAHA movement influenced food and beverage brands in 2025

The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.