Cafes, lockers and more small-business services: What the bank of the future should look like
Bank of America’s Sharon Miller is looking forward to a year of more hiring.
“You know what I hear a lot of?” said the bank’s small business banking head. “’Sharon, we need more bankers, we need more bankers!’”
Miller oversees more than 2,500 small business banking specialists across 4,600 branches in 90 different local markets. In the next year she plans to continue hiring more bankers, branch managers and market presidents — as well as staff for the mobile and online businesses, she said, though she didn’t share specific numbers.
And that kind of focus on small business customers could be the future of physical branches. There isn’t very much consumers can do at a branch that they can’t do from home, but there’s a lot of potential for small business customers — a customer segment spending more and more time in branches, at least at Bank of America, which originated more than $11.6 billion in new small business lending in 2016 — a 9 percent year-over-year increase.
Read the full story on tearsheet.co
More in Marketing
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.