Cafes, lockers and more small-business services: What the bank of the future should look like
Bank of America’s Sharon Miller is looking forward to a year of more hiring.
“You know what I hear a lot of?” said the bank’s small business banking head. “’Sharon, we need more bankers, we need more bankers!’”
Miller oversees more than 2,500 small business banking specialists across 4,600 branches in 90 different local markets. In the next year she plans to continue hiring more bankers, branch managers and market presidents — as well as staff for the mobile and online businesses, she said, though she didn’t share specific numbers.
And that kind of focus on small business customers could be the future of physical branches. There isn’t very much consumers can do at a branch that they can’t do from home, but there’s a lot of potential for small business customers — a customer segment spending more and more time in branches, at least at Bank of America, which originated more than $11.6 billion in new small business lending in 2016 — a 9 percent year-over-year increase.
Read the full story on tearsheet.co
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.