Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Cafes, lockers and more small-business services: What the bank of the future should look like
Bank of America’s Sharon Miller is looking forward to a year of more hiring.
“You know what I hear a lot of?” said the bank’s small business banking head. “’Sharon, we need more bankers, we need more bankers!’”
Miller oversees more than 2,500 small business banking specialists across 4,600 branches in 90 different local markets. In the next year she plans to continue hiring more bankers, branch managers and market presidents — as well as staff for the mobile and online businesses, she said, though she didn’t share specific numbers.
And that kind of focus on small business customers could be the future of physical branches. There isn’t very much consumers can do at a branch that they can’t do from home, but there’s a lot of potential for small business customers — a customer segment spending more and more time in branches, at least at Bank of America, which originated more than $11.6 billion in new small business lending in 2016 — a 9 percent year-over-year increase.
Read the full story on tearsheet.co
More in Marketing
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities.
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
LinkedIn’s head of ads measurement, Jae Oh, explains why he believes the platform is “phenomenally cheaper” than others in the market.
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.