Content is the buzzword among brands these days. But figuring out the best content – or what some call “sexy content” – is not that easy. With so many social media platforms to jump on while catching up to new emerging ones, creating the right type of content is an on-going challenge.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked a few of the leaders in content marketing to share their thoughts on their content strategy. Comcast’s John Young advised brands to lean heavy on content that’s free and personalized. Logitech’s Diego Gabathuler said content needs to add value to customer’s lives in order for it to have a deeper impression than just another ad. Watch the video below to see marketers sharing their thoughts on what content means to them.
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Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
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Inside NHL’s content strategy ahead of the Stanley Cup Finals
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SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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Five years in, the GDPR has had a double-edged impact on the ad market
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‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
