Content is the buzzword among brands these days. But figuring out the best content – or what some call “sexy content” – is not that easy. With so many social media platforms to jump on while catching up to new emerging ones, creating the right type of content is an on-going challenge.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked a few of the leaders in content marketing to share their thoughts on their content strategy. Comcast’s John Young advised brands to lean heavy on content that’s free and personalized. Logitech’s Diego Gabathuler said content needs to add value to customer’s lives in order for it to have a deeper impression than just another ad. Watch the video below to see marketers sharing their thoughts on what content means to them.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.