15 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-18 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

More in Marketing

S4 and Monks are trying to get ahead of rising AI token costs

Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.

OpenAI is coming for SMB advertisers

The company is going after smaller advertisers. Its job listings prove it.

Zoom relies on creators to boost AI search results

As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.