The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.
The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.
Well, the two had it out on Twitter beginning with this subtweet:
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Wendy’s responded with this burn:
@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016
Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.
.@Wendys pic.twitter.com/eSqrItLFEI
— Avalanche (@AvalancheTwitch) January 23, 2016
@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016
@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor
— Erik (@ThatGuyEdub) January 23, 2016
Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.
What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?
Happy Friday! Who are you grabbing McPick 2 for $2 #WinningChoices for tonight?
— McDonald’s (@McDonalds) January 22, 2016
Never mind.
More in Marketing
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
LinkedIn wants to own B2B creator discovery with new creator marketplace
LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
Inside the messy middle of January Digital agency’s AI adoption
Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.