The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.
The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.
Well, the two had it out on Twitter beginning with this subtweet:
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Wendy’s responded with this burn:
@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016
Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.
.@Wendys pic.twitter.com/eSqrItLFEI
— Avalanche (@AvalancheTwitch) January 23, 2016
@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016
@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor
— Erik (@ThatGuyEdub) January 23, 2016
Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.
What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?
Happy Friday! Who are you grabbing McPick 2 for $2 #WinningChoices for tonight?
— McDonald’s (@McDonalds) January 22, 2016
Never mind.
More in Marketing
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.