The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.
The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.
Well, the two had it out on Twitter beginning with this subtweet:
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Wendy’s responded with this burn:
@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016
Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.
.@Wendys pic.twitter.com/eSqrItLFEI
— Avalanche (@AvalancheTwitch) January 23, 2016
@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016
@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor
— Erik (@ThatGuyEdub) January 23, 2016
Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.
What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?
Happy Friday! Who are you grabbing McPick 2 for $2 #WinningChoices for tonight?
— McDonald’s (@McDonalds) January 22, 2016
Never mind.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.