Burger King and Wendy’s have beef on Twitter

By Digiday • January 25, 2016 •

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm

— Burger King (@BurgerKing) January 21, 2016

Wendy’s responded with this burn:

@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

.@Wendys pic.twitter.com/eSqrItLFEI

— Avalanche (@AvalancheTwitch) January 23, 2016

@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016

@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor

— Erik (@ThatGuyEdub) January 23, 2016

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?