Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

More in Marketing

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.

Target looks to e-commerce, advertising investments to help grow the business

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.