Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

More in Marketing

Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.

How Lush quit social media ads and still drove growth

Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.

In Graphic Detail: What Apple’s identity block means for the ad money

How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.