for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.
The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.
Well, the two had it out on Twitter beginning with this subtweet:
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Wendy’s responded with this burn:
@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016
Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.
.@Wendys pic.twitter.com/eSqrItLFEI
— Avalanche (@AvalancheTwitch) January 23, 2016
@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016
@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor
— Erik (@ThatGuyEdub) January 23, 2016
Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.
What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?
Happy Friday! Who are you grabbing McPick 2 for $2 #WinningChoices for tonight?
— McDonald’s (@McDonalds) January 22, 2016
Never mind.
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