Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

https://digiday.com/?p=157699

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