The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.
The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.
Well, the two had it out on Twitter beginning with this subtweet:
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Wendy’s responded with this burn:
@bguerns13 edible food — Wendy’s (@Wendys) January 22, 2016
Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.
.@Wendys pic.twitter.com/eSqrItLFEI
— Avalanche (@AvalancheTwitch) January 23, 2016
@AvalancheTwitch BK right now @Wendys pic.twitter.com/48MEIRAzj5 — Hazardous (@HazardousCreate) January 23, 2016
@Wendys @bguerns13 pic.twitter.com/KFhEZOPlor
— Erik (@ThatGuyEdub) January 23, 2016
Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.
What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?
Happy Friday! Who are you grabbing McPick 2 for $2 #WinningChoices for tonight?
— McDonald’s (@McDonalds) January 22, 2016
Never mind.
More in Marketing
Why Ducati is confident in Web3, despite the cold of crypto winter
Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades.
Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.
Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram
While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform.