Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

https://digiday.com/?p=157699

More in Marketing

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam’s Club sees initial success with digital checkout

Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.

How employment is projected to transform in media during the AI era

Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.