Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion.
Burberry has long been innovative in the digital space, becoming the first luxury brand to run a Snapchat Discover channel native ad back in April, and launching Pinterest’s first customized beauty board in August.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).