for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion.
Burberry has long been innovative in the digital space, becoming the first luxury brand to run a Snapchat Discover channel native ad back in April, and launching Pinterest’s first customized beauty board in August.
To read the rest of this story, please visit Glossy.
More in Marketing
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.