Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion.
Burberry has long been innovative in the digital space, becoming the first luxury brand to run a Snapchat Discover channel native ad back in April, and launching Pinterest’s first customized beauty board in August.
To read the rest of this story, please visit Glossy.
More in Marketing
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.
Marketers warm to AI, but creative challenges and legal risks still loom
Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.
Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.