Yesterday was, of course, the moveable feast that is Easter Sunday; but for a certain demographic it was a completely different high holiday: 4/20, a day for celebrating recreational marijuana use.
Marijuana lovers around the world spent Easter (or rather Weedster) stoned out of their gourds. Not a huge surprise. What was interesting, though, is that some brands were brave enough to play along. Most brands would be too timid to go anywhere near such a hot-button topic — Taco Bell playfully side-stepped the topic during its reddit AMA last month. But here are some brands that were brave enough to support cannabis culture:
Ben & Jerry’s
Give 100% today. pic.twitter.com/6jnCzuqPII
— Ben & Jerry’s (@benandjerrys) April 20, 2014
Ben & Jerry’s encouraged potheads to get “100%” baked — and we wouldn’t expect anything less from the brand.
Beats by Dre
Beats by Dre had fun with photoshop, giving the Beats Pills 4/20-appropriate tie-dye shirts — and if you look closely you can see that they have bloodshot eyes.
— Urban Outfitters (@UrbanOutfitters) April 20, 2014
The clothing store and lifestyle brand gave a nod to the ganja king and 4/20 patron saint.
— Juice Generation (@JuiceGeneration) April 21, 2014
For that cross-section of juice cleanse enthusiasts and pot lovers, the juice store chain shared a special brownie recipe.
House of Cards
We’ve never been quitters. #420 pic.twitter.com/CMwL70KsK0
— House of Cards (@HouseofCards) April 20, 2014
Leave it to Netflix’s House of Cards to be precise with its 420 message, which it posted at exactly 4:20 on 4/20.