Yesterday was, of course, the moveable feast that is Easter Sunday; but for a certain demographic it was a completely different high holiday: 4/20, a day for celebrating recreational marijuana use.
Marijuana lovers around the world spent Easter (or rather Weedster) stoned out of their gourds. Not a huge surprise. What was interesting, though, is that some brands were brave enough to play along. Most brands would be too timid to go anywhere near such a hot-button topic — Taco Bell playfully side-stepped the topic during its reddit AMA last month. But here are some brands that were brave enough to support cannabis culture:
Ben & Jerry’s
Give 100% today. pic.twitter.com/6jnCzuqPII
— Ben & Jerry’s (@benandjerrys) April 20, 2014
Ben & Jerry’s encouraged potheads to get “100%” baked — and we wouldn’t expect anything less from the brand.
Beats by Dre
Happy 420 from yours truly! Introducing #BEATSxHUF pic.twitter.com/BES2XDnUQF — Beats By Dre (@beatsbydre) April 20, 2014
Beats by Dre had fun with photoshop, giving the Beats Pills 4/20-appropriate tie-dye shirts — and if you look closely you can see that they have bloodshot eyes.
Urban Outfitters
Today’s tunes. https://t.co/pv8U1ir8Vw pic.twitter.com/3bMdtl4LhV
— Urban Outfitters (@UrbanOutfitters) April 20, 2014
The clothing store and lifestyle brand gave a nod to the ganja king and 4/20 patron saint.
Juice Generation
Happy hemp day everyone! Hemp seeds are a great protein source, so treat yourself to a delicious #hemp brownie. #420 pic.twitter.com/w1mpkL3y5J
— Juice Generation (@JuiceGeneration) April 21, 2014
For that cross-section of juice cleanse enthusiasts and pot lovers, the juice store chain shared a special brownie recipe.
House of Cards
We’ve never been quitters. #420 pic.twitter.com/CMwL70KsK0
— House of Cards (@HouseofCards) April 20, 2014
Leave it to Netflix’s House of Cards to be precise with its 420 message, which it posted at exactly 4:20 on 4/20.
-
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
The caution with which some brands still approach the gaming industry -- and the need for better industry standards to help brands feel more informed -- were recurring themes at last week’s Digiday Gaming Advertising Forum.
-
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars
The signs that Apple is building an ads business is there — here is what we actually know.
-
‘This Delta situation has humbled everyone in the live industry’: How experiential marketers are navigating a new wave of COVID-19 cases
With rising concerns about the new Delta variant, experiential marketers learn to navigate event vaccine logistics.
-
SponsoredHow advertisers can tell the difference between banner blindness and ad-aware consumers
Aditya Padhye, general manager, Trestle at eyeo Advertising is part and parcel of daily life –– from billboards in the street to smartphone apps, its presence is unavoidable. While some advertising strikes a chord with people, there are certain ads that have the opposite effect. Increasing internet usage among all demographics, higher demand for sales […]
-
‘The office is dead but culture is not’: Why this start-up is trying to foster office culture without an office
The start-up is one of a number of companies aiming to find ways to recreate company culture amid a remote world, especially as the return to office has been delayed due to the Delta variant.
-
‘Sliding door moments’: How will hybrid working trend affect office romances?
Psychotherapists give their take on how office romances can still thrive in hybrid-working and virtual-only setups.
