Yesterday was, of course, the moveable feast that is Easter Sunday; but for a certain demographic it was a completely different high holiday: 4/20, a day for celebrating recreational marijuana use.
Marijuana lovers around the world spent Easter (or rather Weedster) stoned out of their gourds. Not a huge surprise. What was interesting, though, is that some brands were brave enough to play along. Most brands would be too timid to go anywhere near such a hot-button topic — Taco Bell playfully side-stepped the topic during its reddit AMA last month. But here are some brands that were brave enough to support cannabis culture:
Ben & Jerry’s
Give 100% today. pic.twitter.com/6jnCzuqPII
— Ben & Jerry’s (@benandjerrys) April 20, 2014
Ben & Jerry’s encouraged potheads to get “100%” baked — and we wouldn’t expect anything less from the brand.
Beats by Dre
Beats by Dre had fun with photoshop, giving the Beats Pills 4/20-appropriate tie-dye shirts — and if you look closely you can see that they have bloodshot eyes.
— Urban Outfitters (@UrbanOutfitters) April 20, 2014
The clothing store and lifestyle brand gave a nod to the ganja king and 4/20 patron saint.
— Juice Generation (@JuiceGeneration) April 21, 2014
For that cross-section of juice cleanse enthusiasts and pot lovers, the juice store chain shared a special brownie recipe.
House of Cards
We’ve never been quitters. #420 pic.twitter.com/CMwL70KsK0
— House of Cards (@HouseofCards) April 20, 2014
Leave it to Netflix’s House of Cards to be precise with its 420 message, which it posted at exactly 4:20 on 4/20.
More in Marketing
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
“Major brands’ search ads can appear on piracy, pornographic and sanctioned websites,” research claims.
As more influencers look to get into food content creation, brand opportunities are following.
As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea.