These brands wanted you to puff and retweet on 4/20

Yesterday was, of course, the moveable feast that is Easter Sunday; but for a certain demographic it was a completely different high holiday: 4/20, a day for celebrating recreational marijuana use.

Marijuana lovers around the world spent Easter (or rather Weedster) stoned out of their gourds. Not a huge surprise. What was interesting, though, is that some brands were brave enough to play along. Most brands would be too timid to go anywhere near such a hot-button topic — Taco Bell playfully side-stepped the topic during its reddit AMA last month. But here are some brands that were brave enough to support cannabis culture:

Ben & Jerry’s

Ben & Jerry’s encouraged potheads to get “100%” baked — and we wouldn’t expect anything less from the brand.

Beats by Dre


Beats by Dre had fun with photoshop, giving the Beats Pills 4/20-appropriate tie-dye shirts — and if you look closely you can see that they have bloodshot eyes.

Urban Outfitters

The clothing store and lifestyle brand gave a nod to the ganja king and 4/20 patron saint.

Juice Generation


For that cross-section of juice cleanse enthusiasts and pot lovers, the juice store chain shared a special brownie recipe.

House of Cards

Leave it to Netflix’s House of Cards to be precise with its 420 message, which it posted at exactly 4:20 on 4/20.

https://digiday.com/?p=72444

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