Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day
It’s not only the first day of school for students, but apparently for brands too.
Companies wasted no time attaching themselves to #firstdayofschool, an unofficial hashtag for the dreaded holiday where grumpy students ranging from elementary school to university head back to homework hell.
The hashtag has been used in moderation for the past few weeks with it growing in popularity today. Topsy, a social analytics firm, measures 7,000 tweets using the hashtag.
It’s not all bad, kiddies! Brands are there tweeting away reassuring you that they too recognize the struggle that is school.
Naturally, the tech industry used #firstdayofschool to suggest to kids that if they don’t use its products, they’re going to fail out:
How will you make this year count? #FirstDayOfSchool pic.twitter.com/26lhtjE4u3
— Outlook (@Outlook) August 24, 2015
Happy #firstdayofschool from Kik Team pic.twitter.com/BJf6jUVbnF — Kik (@Kik) August 24, 2015
Food brands used it to remind kids that nothing pairs better with stress than lots of sodium:
Reunited and it feels so good #FirstDayofSchool pic.twitter.com/6z9DB4D9Jt
— Quiznos (@Quiznos) August 24, 2015
All ready for the #firstdayofschool. pic.twitter.com/sm4b4RrDSK — Pizza Hut (@pizzahut) August 24, 2015
Keep the fun going after the bus drops them off with a Taco Crescent Ring! https://t.co/4DQ0heHGpb #firstdayofschool pic.twitter.com/jz9IyLAG1B
— Pillsbury (@Pillsbury) August 24, 2015
The Big Candy industry also chimed in:
The answer is always Twizzlers. #FirstDayOfSchool pic.twitter.com/UHpmANdhn3 — TWIZZLERS Twists (@TWIZZLERS) August 24, 2015
Mondays got us like. . . #FirstDayOfSchool #JollyRancher #KeepOnSucking pic.twitter.com/Whsf9XijCM
— JOLLY RANCHER (@Jolly_Rancher) August 24, 2015
Good-bye for now, sweet hello later. #firstdayofschool pic.twitter.com/aqj1syOebe — REESE’S (@ReesesPBCups) August 24, 2015
Class is in session. #FirstDayOfSchool pic.twitter.com/TR155lFwTp
— HERSHEY’S KISSES (@HersheysKisses) August 24, 2015
Lastly, two companies tugged the emotion heartstring (although we think parents are probably estatic for the day to finally arrive).
Sending kids to school is HARD. So send them with something SOFT & be sure to save some for you. #firstdayofschool pic.twitter.com/jHUBj8JGlT — Puffs (@Puffs) August 24, 2015
Grab the tissues and the camera, the #firstdayofschool is near. https://t.co/RdmtdwI5S1 #back2school pic.twitter.com/4A2YbBrOCe
— Seattle’sBestCoffee (@SeattlesBest) August 24, 2015
-
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
Lerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
-
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
-
Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
-
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
-
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
-
How the recession could impact brands’ metaverse spending
Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.
