Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day

It’s not only the first day of school for students, but apparently for brands too.

Companies wasted no time attaching themselves to #firstdayofschool, an unofficial hashtag for the dreaded holiday where grumpy students ranging from elementary school to university head back to homework hell.

The hashtag has been used in moderation for the past few weeks with it growing in popularity today. Topsy, a social analytics firm, measures 7,000 tweets using the hashtag.

It’s not all bad, kiddies! Brands are there tweeting away reassuring you that they too recognize the struggle that is school.

Naturally, the tech industry used #firstdayofschool to suggest to kids that if they don’t use its products, they’re going to fail out:

Food brands used it to remind kids that nothing pairs better with stress than lots of sodium:

The Big Candy industry also chimed in:

Lastly, two companies tugged the emotion heartstring (although we think parents are probably estatic for the day to finally arrive).

https://digiday.com/?p=132605

More in Marketing

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

Graphic image of 4 people building a giant robot. Meant to represent the technology of DSPs and automation.

How VaynerMedia is optimizing its supply path optimization practices

The agency plans to increase its cadence of SPO-related check-ins with clients and ad tech firms, particularly supply-side platforms.

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam

The contextual targeting parnters with advisory firm seeking investment to further growth.