Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.
Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!
Someone want to explain this to me? I’m thinking this post didn’t get much engagement.
Because people want to get up at 8 a.m. on Saturdays, right?
Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.
More in Marketing
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.
2025 was rough for Target. It could also be the year when its turnaround began
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.