Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Brands Tweet the Darndest Things

Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.

Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!

Someone want to explain this to me? I’m thinking this post didn’t get much engagement.

Because people want to get up at 8 a.m. on Saturdays, right?

Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.

More in Marketing

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.

In Graphic Detail: CMOs at a crossroads of power and proof

CMOs are closing out another year defined by churn and shifting ground.

instagram eyes

As Black Friday nears, fake apologies from brands are all over Instagram

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.