SHAPING WHAT’S NEXT IN MEDIA

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Brands Tweet the Darndest Things

Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.

Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!

Someone want to explain this to me? I’m thinking this post didn’t get much engagement.

Because people want to get up at 8 a.m. on Saturdays, right?

Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.

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Dentsu is the latest holdco to reunite media and creative production

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The case for and against pre-game Super Bowl ads 

Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?