Brands glom onto ‘Sharknado 2’ buzz with awkward tweets

It was the biggest social TV moment of last year, with Twitter reporting that a peak of 5,000 tweets per minute, and 600,000 tweets after it premiered the first time. So it was no surprise that Wednesday night’s Syfy premiere of “Sharknado 2: The Second One” (same plot, different city) brought out plenty of brands that tried to get in on the communal conversation.

This one actually kind of makes sense, Weather Channel.

Nonprofits ASPCA and the Red Cross of Philadelphia get in on the act.

Poor showing, Lenovo. Minus points for the terrible Photoshop job.

Priceline makes a dubious connection between travel and tornadoes.

Miller Lite appeals only to the most die-hard of fans with a reference to screenwriter Thunder Levin’s initial reaction when Syfy approached him to write the script.

U.S. Cellular gets random.

Trolli Candy recalls that it does produce some shark-themed products.

Say what you will, but at least Moe’s Southwest Grill put some effort into this.

Puntastic, DiGiorno.

https://digiday.com/?p=82593

More in Marketing

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.

How the NBA’s broadcast rights tussle could affect advertisers

Streaming could change the NBA advertising landscape, say media experts.

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.