for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
“Puns are the droppings of soaring wits,” Victor Hugo is supposed to have said. Executed well, they can win over a crowd. Done poorly, and, well, they’re just droppings.
Here are a few brands that have tried their hand at being punny – the good, the bad and the ugly.
Charmin
The toilet paper brand is not shy about making butt and poop jokes (see its hashtag #tweetsfromtheseat). And we’ve got to hand it to Charmin for this Thor, prince of Asguard, pun. Although it’s underestimating its readers with the “#SeeWhatWeDidThere” hashtag.
This played-out pun will always bring to mind the awesome “Super Troopers” meow scene. Since no one can outdo that apotheosis of cinematic greatness, no one should even try. All right, meow?
Yup, we see what you did there. Bonus points for showing restraint and not actually using the #Movember hashtag, like say, Arby’s.
Oh brother. That’s your best pun? Let’s not play this game then, Applebee’s.
OK, fine. It’s hard to get mad at a dog in an awesome costume.
Image via Shutterstock
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