SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

When Brands Get Punny

“Puns are the droppings of soaring wits,” Victor Hugo is supposed to have said. Executed well, they can win over a crowd. Done poorly, and, well, they’re just droppings.

Here are a few brands that have tried their hand at being punny – the good, the bad and the ugly.

Charmin
Screen Shot 2013-11-08 at 11.01.35 AM
The toilet paper brand is not shy about making butt and poop jokes (see its hashtag #tweetsfromtheseat). And we’ve got to hand it to Charmin for this Thor, prince of Asguard, pun. Although it’s underestimating its readers with the “#SeeWhatWeDidThere” hashtag.

Petco

Screen Shot 2013-11-08 at 3.16.39 PM

This played-out pun will always bring to mind the awesome “Super Troopers” meow scene. Since no one can outdo that apotheosis of cinematic greatness, no one should even try. All right, meow?

Domino’s Pizza UK

Screen Shot 2013-11-08 at 1.35.50 PM

Yup, we see what you did there. Bonus points for showing restraint and not actually using the #Movember hashtag, like say, Arby’s.

Applebee’s

Screen Shot 2013-11-08 at 2.23.42 PM

Oh brother. That’s your best pun? Let’s not play this game then, Applebee’s.

Barkbox

Screen Shot 2013-11-08 at 2.48.40 PM

OK, fine. It’s hard to get mad at a dog in an awesome costume.

Image via Shutterstock

More in Marketing

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Programmatic is drawing more brands to this year’s Winter Olympics

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.