Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
“Puns are the droppings of soaring wits,” Victor Hugo is supposed to have said. Executed well, they can win over a crowd. Done poorly, and, well, they’re just droppings.
Here are a few brands that have tried their hand at being punny – the good, the bad and the ugly.
Charmin

The toilet paper brand is not shy about making butt and poop jokes (see its hashtag #tweetsfromtheseat). And we’ve got to hand it to Charmin for this Thor, prince of Asguard, pun. Although it’s underestimating its readers with the “#SeeWhatWeDidThere” hashtag.

This played-out pun will always bring to mind the awesome “Super Troopers” meow scene. Since no one can outdo that apotheosis of cinematic greatness, no one should even try. All right, meow?

Yup, we see what you did there. Bonus points for showing restraint and not actually using the #Movember hashtag, like say, Arby’s.

Oh brother. That’s your best pun? Let’s not play this game then, Applebee’s.

OK, fine. It’s hard to get mad at a dog in an awesome costume.
Image via Shutterstock
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.