Twitter co-founder Biz Stone launched a new social query app called Jelly just two weeks ago and early adopters are already using it to ask questions based on photos they’ve taken or screengrabbed. Want to crowdsource the genus of a particular backyard rodent or identify a B-list celeb you may have seen on the street? Jelly’s for you. Just snap a photo, and ask your extended social network whatever might be puzzling you.
But increasingly, it’s for brands too. Big companies are already trying their hand at Jelly, with varying success. Here’s some we’ve noticed posting questions there in the past couple of days, including Whole Foods, Lowes and Ben & Jerry’s. They range from intriguing, to boring, to just plain strange:
The supermarket chain opted to pose a confusing dual question, asking how users get back into their work routines and how they feed their families. Presumably not by spending time on Jelly.
The home improvement store asked Jelly users if they’d rather watch the football playoffs in a man cave or a bar. What about those of us with cable TV in our bathrooms, Lowes? Maybe it’s YOUR home that needs improving.
GE kept things simple and on-brand, and asked users which scientist they’d sit down with for a coffee if they had the chance. Presumably you also get the opportunity to talk to the scientists. We’d love to know who they’d choose.
Ben & Jerry’s
Ice cream brand Ben & Jerry’s took the opportunity to highlight its own no-genetically-modified-organism policy with an unimaginative question about GMOs.
It’s more of a business brand than a consumer company, but the stock photo service is arguably making better use of Jelly than the companies above — and actually asking a vaguely interesting question. The problem, though, is we have no way to find out the answer. Is it a flower? Or a bunch of pencils with no lead?
Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign.
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
The speed and scale of platform layoffs only compound the problem of marketers feeling neglected by the social media giants.
Lessons from marketers’ experience with generative AI
Enthralled as marketers clearly are with the possibilities of AI, they’re starting to think they might need a strategy for it.