Cinco de Mayo has, rather erroneously, become associated in the American imagination with Mexican independence. In actuality, our neighbors to the south celebrate their independence day on Sept. 16.
The date of May 5, in fact, commemorates the (already independent) Mexican army’s hard-won victory over the French forces of Napoleon III on May 5, 1862. It is celebrated primarily in the Mexican state of Puebla. And in Mexican-themed bars across the U.S.
It has also become an unfortunate peg for brands to hang their tweets on. (To say nothing of SEO-bait articles like this one … and the one you’re currently reading.) As of this writing, it’s not even noon and already the stream of corporate Cinco de Mayo tweets is unending. Often the product being pitched has so little to do with anything even remotely Mexican, it’s enough to make us reach for the nearest bottle of Cuervo. Ha ha, as if we weren’t already hitting the hard stuff.
Just as interesting as the brands who are tweeting, though, are the ones who’ve sat today out. Taco Bell, insanely, hasn’t tweeted a word yet. But Domino’s has.
And so, without further ado, here are some of tweets by brands that are making us say ¡ay, caramba! Plus a few companies who’ve gotten it right.
— Domino’s Pizza (@dominos) May 5, 2014
Because nothing says Mexico like pizza? We’re guessing 5/5 in this case is the frequency with which eating this pie will turn your stomach. Still, in less than an hour it had been retweeted 27 times.
— Chobani (@Chobani) May 4, 2014
The Greek yogurt company has been smart on Twitter from day one. They use restraint in real-time moments and — like Oreo during the recent Super Bowl — know when to sit things out. Here’s a tweet that’s exactly what we’ve come to expect from them.
Not sure where Marshall’s is going with this one — and we definitely don’t want to be in the same room as that pooch after he inhales that gut bomb. Thirteen retweets in its first hour.
So the assumption is that these lovely laughing young ladies are of Mexican extraction? And they’re celebrating by absolutely living it up today in their JC Penny garments? OK.
Thanks, Pepto. At least you’re on-brand. You guys should have a whole Seis de Mayo campaign, to be honest. Also, does your product work on indigestion brought on by bad Twitter?
Another dog. Nice sombrero and toy maracas. Not patronizing in the slightest.
Apparently Staples’ social media editor is already hitting the margaritas. What is even going on here, guys? Stick to office stuff.
At least notorious Twitter troll Kenneth Cole knows what is actually celebrated on May 5. Give him credit for that.
Yikes. Did one of your pilots tweet this?
Smart and on-brand. This is real-time done well (or at least appropriately).
Hellmann’s is really going for it with its CincoDeMAYO hashtag — even getting in on some brand-on-brand action — but it’s hard to get mad at them. This is your day to shine, mayo dudes.
But perhaps the only brand that ought to be tweeting at all today is one that hasn’t yet. Dos Equis has tweeted a bit in the run-up today. But its usually pitch-perfect Most Interesting Man in the World tweets have gone cold since. These tweets, for example, are already three days old:
Though, to be fair to Dos Equis, it would be tough to top this gem:
On Cinco de Mayo, he recreates the battle of Puebla in his pool house with a trio of masseuses. pic.twitter.com/U35BIrJmlN
— Dos Equis (@DosEquis) April 17, 2014
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
Lerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
How the recession could impact brands’ metaverse spending
Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.