Erin, go blech: Brands go green for St. Patrick’s Day

By Haniya Rae • March 17, 2014 • 2 min read •

Today, everyone is Irish. And that means, in the spirit of St. Patrick’s Day, brands are feeling lucky on Twitter, posting rainbows, four-leaf clovers, basically anything to do with the Emerald Isle, for a bit of real-time marketing.

Here’s to brands going a little green today:

DiGiorno’s

kiss me i’m pizza

— DiGiorno Pizza (@DiGiornoPizza) March 17, 2014

Step right up for some greasy pizza kisses?

Lucky Charms

Happy St. Patrick’s Day! Celebrate by making these fun Lucky Charms cupcakes. https://t.co/836mXHteSU pic.twitter.com/94oAOFQNWs — Lucky Charms (@LuckyCharms) March 17, 2014

This is one brand where it makes perfect sense to weigh in on the day. The best charms are the ones that are made of sugar, apparently.

Smucker’s

Happy St. Patrick’s Day to you and your family! May it be filled with luck, love, and delicious food! pic.twitter.com/YnpkKGul7u — Smucker’s (@smuckers) March 17, 2014

With a name like Smucker’s … you can expect a groan-worthy pun or two.

Charmin

May the Luck of Charmin be with you… #tweetfromtheseat pic.twitter.com/qMRLSsDsmO — Charmin (@Charmin) March 17, 2014

We’re not sure that there’s gold at the end of that rainbow, Charmin.

Gain

The best way to celebrate #StPatricksDay! pic.twitter.com/bSA3ypZ6sv

— Gain Laundry (@Gain) March 17, 2014

Hm. Is a soapy sudsy kiss is better than a greasy pizza kiss? Discuss.

The Vitamin Shoppe

Happy St. Patrick’s Day! RT if this is your idea of a pot of gold. @Team_Optimum #stpattysday #protein pic.twitter.com/MuexpCNJQm — The Vitamin Shoppe (@VitaminShoppe) March 17, 2014

We’ll have whatever “vitamins” that leprechaun has been taking?

Green Giant

Eat your greens for good luck! pic.twitter.com/8KvgKzckgj — Green Giant (@GreenGiant) March 17, 2014

Thanks for reminding us of those less lucky, leafy greens, Green Giant.

Cheerios

Happy St Paddy’s Day! Spread a little luck of the Irish. pic.twitter.com/tO5f3gGPP2 — Cheerios (@cheerios) March 17, 2014

Cheers, Cheerios.

https://digiday.com/?p=68506

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