Brands creep in on Twitter on Halloween

Surely you didn’t think brands would take a pass on Halloween as an opportunity to role out scary tweets.

While some focus on the spirit of the festival, others don’t get tired of shameless product placement that makes us squirm. Here are the good, bad and the downright terrifying ones from this Halloween:

Good

Dunkin’ Donuts

Anything on Vine seems to work well these days, and it seems that Dunkin’ Donuts is on cue, with this cute trick-or-treat short story starring donuts.

Delta

Getting creative and focusing on the holiday, rather than coming out with a promotion? Classy.

Converse

Another Vine video, this one shows a Frankenstein-like experiment on a shoe instead, while creepy music plays in the backdrop. Fun.

Pampers

Starting to involve them while they’re still young. This is too cute!

Kohl’s

Because who wouldn’t love an animated Frankenstein to share with a loved one?

Skittles

The perfect post for Twitter. And probably very true. Maybe that’s why it’s caught on so well, with even another brand, Chips Ahoy jumping in.

Bad

Tesco

While we appreciate this U.K. brand trying to keep up with an all-American festival, that last-minute costume idea is disastrous.

Revlon

We appreciate you trying to break conventions here Revlon, but try not promoting your product so obviously next time.

Century 21

Try a dash of originality and not stating the obvious next time, Century 21.

Kit Kat

 

— KITKAT (@KITKAT) October 31, 2014

We know it’s the day for candy and spooky tips are alright, but must you put a Kit Kat in there EVERYWHERE?

Terrifying

CB2

Thanks for recycling an age-old superstition and stating the very obvious. No brownie points for you.

Audi

— Audi (@Audi) October 31, 2014

There is probably a sea of a difference between Japanese and American humor, because this makes no sense.

Target

There’s more to life than just deals, Target. Get with it.

https://digiday.com/?p=94145

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