Brands Crash the #RoyalChristening

Today Prince George Alexander Louis of Cambridge was welcomed into the Church of England in what has been publicized as a low-key, intimate christening ceremony. Guests at this mellow affair included Queen Elizabeth II and a bevy of archbishops and dukes and duchesses.

And, of course, a handful of gate-crashing brands. The social media world has been buzzing predictably about the royal event, which means companies also couldn’t resist piling on in real time.

A few examples of brands that invited themselves to the royal christening conversation:

Marmite


Screen Shot 2013-10-23 at 10.14.41 AM

OK, this is one step up from using a stock Marmite jar photo and photoshopping a crown on it. We will let this one slide, since you apparently actually have a limited-edition baby-sized jar. You still have no excuse for being a barely edible yeast-extract food paste, though.

Salons Direct


Screen Shot 2013-10-23 at 10.24.56 AM

The old trending hashtag bait and switch. Oh you all are talking about the #royalchristening? Well, who cares about the royals — check out these bedazzled nails! Hope you don’t chip them while tweeting.

 

Guide Dogs


Screen Shot 2013-10-23 at 11.15.04 AM

Playing the cute animal card. We don’t blame you, Guide Dogs UK. Cute puppy > some royal baby.

 

Galt Toys


Screen Shot 2013-10-23 at 10.16.21 AM

Thanks for that pro tip! In case you were thinking of bringing knives or anything with sharp edges to a baby christening, think again.

Destination BC


Screen Shot 2013-10-23 at 10.36.24 AM

This isn’t an example of butting in, but a missed opportunity. Come on British Columbia! You have a city called Prince George. How could you not jump in with some kind of royal baby reference?

 

https://digiday.com/?p=53422

More in Marketing

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.