Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Brands Crash the #RoyalChristening

Today Prince George Alexander Louis of Cambridge was welcomed into the Church of England in what has been publicized as a low-key, intimate christening ceremony. Guests at this mellow affair included Queen Elizabeth II and a bevy of archbishops and dukes and duchesses.

And, of course, a handful of gate-crashing brands. The social media world has been buzzing predictably about the royal event, which means companies also couldn’t resist piling on in real time.

A few examples of brands that invited themselves to the royal christening conversation:

Marmite


Screen Shot 2013-10-23 at 10.14.41 AM

OK, this is one step up from using a stock Marmite jar photo and photoshopping a crown on it. We will let this one slide, since you apparently actually have a limited-edition baby-sized jar. You still have no excuse for being a barely edible yeast-extract food paste, though.

Salons Direct


Screen Shot 2013-10-23 at 10.24.56 AM

The old trending hashtag bait and switch. Oh you all are talking about the #royalchristening? Well, who cares about the royals — check out these bedazzled nails! Hope you don’t chip them while tweeting.

 

Guide Dogs


Screen Shot 2013-10-23 at 11.15.04 AM

Playing the cute animal card. We don’t blame you, Guide Dogs UK. Cute puppy > some royal baby.

 

Galt Toys


Screen Shot 2013-10-23 at 10.16.21 AM

Thanks for that pro tip! In case you were thinking of bringing knives or anything with sharp edges to a baby christening, think again.

Destination BC


Screen Shot 2013-10-23 at 10.36.24 AM

This isn’t an example of butting in, but a missed opportunity. Come on British Columbia! You have a city called Prince George. How could you not jump in with some kind of royal baby reference?

 

More in Marketing

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.