
Today Prince George Alexander Louis of Cambridge was welcomed into the Church of England in what has been publicized as a low-key, intimate christening ceremony. Guests at this mellow affair included Queen Elizabeth II and a bevy of archbishops and dukes and duchesses.
And, of course, a handful of gate-crashing brands. The social media world has been buzzing predictably about the royal event, which means companies also couldn’t resist piling on in real time.
A few examples of brands that invited themselves to the royal christening conversation:
OK, this is one step up from using a stock Marmite jar photo and photoshopping a crown on it. We will let this one slide, since you apparently actually have a limited-edition baby-sized jar. You still have no excuse for being a barely edible yeast-extract food paste, though.
The old trending hashtag bait and switch. Oh you all are talking about the #royalchristening? Well, who cares about the royals — check out these bedazzled nails! Hope you don’t chip them while tweeting.
Playing the cute animal card. We don’t blame you, Guide Dogs UK. Cute puppy > some royal baby.
Thanks for that pro tip! In case you were thinking of bringing knives or anything with sharp edges to a baby christening, think again.
This isn’t an example of butting in, but a missed opportunity. Come on British Columbia! You have a city called Prince George. How could you not jump in with some kind of royal baby reference?
Image via Flickr/Carmen Rodriguez
More in Marketing

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.

How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.