How brands are celebrating #BackToTheFuture day
Today has been 26 years in the making.
It’s finally Wednesday, Oct. 21, 2015, the day depicted as the “future” in 1985 film “Back to the Future Part II.” Starring a young Michael J. Fox along with Christopher Lloyd and Lea Thompson, the movie envisions a world filled with flying cars, hoverboards, and power-lacing Nike sneakers.
That might’ve not fully materialized, but the brands shown in the movie — and several that weren’t — are celebrating the day appropriately. Topsy tracked 65,000 tweets using the hashtag, #BackToTheFutureDay, from fans and brands.
Here’s what brands are doing for #BackToTheFutureDay:
Featured prominently in the film, the newspaper changed its website’s logo and tomorrow (the actual date on the newspaper in the movie), it’s sending out a collector’s edition wrapped around the real version to subscribers.
Hey, #BackToTheFuture fans, does this look familiar? You can own one tomorrow — grab a USA TODAY in print. #BTTF pic.twitter.com/fGVZ4IWCr1
— USA TODAY (@USATODAY) October 21, 2015
Lyft Although “Back to the Future” didn’t predict ride-hailing service, the app is offering free DeLorean rides in New York City today. Good luck getting one!
NYC: Use Lyft to hop in a Delorean & travel #BackToTheFuture w/ @Verizon: https://t.co/puDIeg0jEv #WhyNotWednesday pic.twitter.com/H2oZbD3C1G — Lyft (@lyft) October 21, 2015
Pepsi is selling 6,500 bottles of “Pepsi Perfect” for $20.15
to rip people off to commemorate the year.
All you wanted was a #PepsiPerfect? Available on 10/21/15 at https://t.co/tJxg2Et8ZH while limited supplies last. pic.twitter.com/WkSSwVNGS6
— Pepsi™ (@pepsi) October 20, 2015
AT&T Perhaps because Skype or Google Hangouts has replaced AT&T’s video conferencing abilities, the brand sent out a tweet about a car instead.
We may still need roads, but the #ConnectedCar makes 2015 seem pretty futuristic. #BackToTheFuture pic.twitter.com/4OZ9TboNIE — AT&T (@ATT) October 21, 2015
The shoe company hasn’t officially revealed what they’re doing today, but hinted at something big. Rumor has it that it’s a pair of power-lacing shoes from the movie.
.@realmikefox see you tomorrow.
— Nike (@Nike) October 21, 2015
Universal Pictures If the incessant promotions on its cable networks weren’t a hint, the film’s distributor released a video clip from actor Christopher Lloyd “just for you!”
The Future is NOW! Doc Brown has a special message just for you: https://t.co/JwLGB2qWOl #BTTF2015 https://t.co/lMZEIDwXot — UniversalPicturesEnt (@UniversalEnt) October 21, 2015
The convenience store changed its logo to the one seen in the movie.
Where you’re going, you don’t need roads, but you do need coffee. #snacktothefuture #backtothefuture pic.twitter.com/gxwB52rSfn
— 7-Eleven (@7eleven) October 21, 2015
Then there are these brands that weren’t in the film that just couldn’t let a popular hashtag go:
“I need to borrow your… Oreo board” #BackToTheFuture pic.twitter.com/SDmXATtv1l — Oreo Cookie (@Oreo) October 21, 2015
Great Perrier! It’s October 21st 2015! #BackToTheFuture by Popsicle-Illusion pic.twitter.com/5j5d86taHr
— Perrier (@Perrier) October 21, 2015
Pigs? Where we’re going, we don’t need pigs. #BackToTheFuture #1.21Pigawatts pic.twitter.com/bcvOmnFkP1 — Angry Birds (@AngryBirds) October 21, 2015
Marty, the future is now! #TimeFlies #BackToTheFuture pic.twitter.com/hRQwCiTLSC
— Swatch (@swatch) October 21, 2015
We’ve got your Back, now, and in the future. Happy #BackToTheFuture day pic.twitter.com/lqXMCAmO0M — Charmin (@Charmin) October 21, 2015
Roads? Still don’t need those where we’re going. #McFLYing #BackToTheFuture pic.twitter.com/EdlPnlhzUQ
— JetBlue Airways (@JetBlue) October 21, 2015
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.