Today has been 26 years in the making.
It’s finally Wednesday, Oct. 21, 2015, the day depicted as the “future” in 1985 film “Back to the Future Part II.” Starring a young Michael J. Fox along with Christopher Lloyd and Lea Thompson, the movie envisions a world filled with flying cars, hoverboards, and power-lacing Nike sneakers.
That might’ve not fully materialized, but the brands shown in the movie — and several that weren’t — are celebrating the day appropriately. Topsy tracked 65,000 tweets using the hashtag, #BackToTheFutureDay, from fans and brands.
Here’s what brands are doing for #BackToTheFutureDay:
USA Today
Featured prominently in the film, the newspaper changed its website’s logo and tomorrow (the actual date on the newspaper in the movie), it’s sending out a collector’s edition wrapped around the real version to subscribers.
Hey, #BackToTheFuture fans, does this look familiar? You can own one tomorrow — grab a USA TODAY in print. #BTTF pic.twitter.com/fGVZ4IWCr1
— USA TODAY (@USATODAY) October 21, 2015
Lyft Although “Back to the Future” didn’t predict ride-hailing service, the app is offering free DeLorean rides in New York City today. Good luck getting one!
NYC: Use Lyft to hop in a Delorean & travel #BackToTheFuture w/ @Verizon: https://t.co/puDIeg0jEv #WhyNotWednesday pic.twitter.com/H2oZbD3C1G — Lyft (@lyft) October 21, 2015
Pepsi
Pepsi is selling 6,500 bottles of “Pepsi Perfect” for $20.15 to rip people off to commemorate the year.
All you wanted was a #PepsiPerfect? Available on 10/21/15 at https://t.co/tJxg2Et8ZH while limited supplies last. pic.twitter.com/WkSSwVNGS6
— Pepsi™ (@pepsi) October 20, 2015
AT&T Perhaps because Skype or Google Hangouts has replaced AT&T’s video conferencing abilities, the brand sent out a tweet about a car instead.
We may still need roads, but the #ConnectedCar makes 2015 seem pretty futuristic. #BackToTheFuture pic.twitter.com/4OZ9TboNIE — AT&T (@ATT) October 21, 2015
Nike
The shoe company hasn’t officially revealed what they’re doing today, but hinted at something big. Rumor has it that it’s a pair of power-lacing shoes from the movie.
.@realmikefox see you tomorrow.
— Nike (@Nike) October 21, 2015
Universal Pictures If the incessant promotions on its cable networks weren’t a hint, the film’s distributor released a video clip from actor Christopher Lloyd “just for you!”
The Future is NOW! Doc Brown has a special message just for you: https://t.co/JwLGB2qWOl #BTTF2015 https://t.co/lMZEIDwXot — UniversalPicturesEnt (@UniversalEnt) October 21, 2015
7-Eleven
The convenience store changed its logo to the one seen in the movie.
Where you’re going, you don’t need roads, but you do need coffee. #snacktothefuture #backtothefuture pic.twitter.com/gxwB52rSfn
— 7-Eleven (@7eleven) October 21, 2015
Then there are these brands that weren’t in the film that just couldn’t let a popular hashtag go:
“I need to borrow your… Oreo board” #BackToTheFuture pic.twitter.com/SDmXATtv1l — Oreo Cookie (@Oreo) October 21, 2015
Great Perrier! It’s October 21st 2015! #BackToTheFuture by Popsicle-Illusion pic.twitter.com/5j5d86taHr
— Perrier (@Perrier) October 21, 2015
Pigs? Where we’re going, we don’t need pigs. #BackToTheFuture #1.21Pigawatts pic.twitter.com/bcvOmnFkP1 — Angry Birds (@AngryBirds) October 21, 2015
Marty, the future is now! #TimeFlies #BackToTheFuture pic.twitter.com/hRQwCiTLSC
— Swatch (@swatch) October 21, 2015
We’ve got your Back, now, and in the future. Happy #BackToTheFuture day pic.twitter.com/lqXMCAmO0M — Charmin (@Charmin) October 21, 2015
Roads? Still don’t need those where we’re going. #McFLYing #BackToTheFuture pic.twitter.com/EdlPnlhzUQ
— JetBlue Airways (@JetBlue) October 21, 2015
-
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
-
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
-
What these latest consumer affinity trends tell us about marketing in 2023
Video views could guide marketers on where consumers will shop after watching content on social networks.
-
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
-
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
-
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.
