Brands awaken to celebrate Star Wars’ #ForceFriday
Since we’re just a short 15 Fridays away from it being released, the “unprecedented” global marketing campaign for Star Wars: The Force Awakens began today.
Disney is touting today as #ForceFriday with fans flocking to stores to get their hands on Star Wars merchandise. Similar to the craze that is Black Friday, Toys ‘R Us, Walmart, Disney Stores opened their doors at 12:01 a.m., enticing customers with the Internet-popular hamster-sized BB-8 droid and other toys.
Jimmy Kimmel, who hosts a late-night show on Disney-owned ABC, debuted Star War toys on his show last night. Wonder how he got that exclusive?
But much of the excitement could be felt online, too. On YouTube, the Star Wars channel is streaming an 18-hour “global unboxing” event hosted by YouTube personalities, and Twitter rolled out emojis that appear when the hashtag #ForceFriday is used.
Meanwhile on Snapchat, Target released a sponsored filter with Star Wars characters and its logo:
— Jennifer Yaksich (@J_Yaksich) September 2, 2015
As for that hashtag, it’s been tweeted 68,000 times in the past 24 hours, according to social measuring service Topsy. Brands, which are the reason this so-called “holiday” was created, didn’t miss out on the opportunity to use the hashtag.
From Hallmark cards to American Tourister luggage, Disney seemed to have linked up with every company on this planet, ensuring that the craze will be unavoidable for the next several months.
Here’s how brands, both official sponsors and ones looking to just jump in, “celebrated” on Twitter:
— American Tourister (@AmTourister) September 4, 2015
— Spencer’s (@Spencers) September 4, 2015
— Hasbro (@HasbroNews) September 4, 2015
— Duck Brand (@theduckbrand) September 4, 2015
— UNIQLO (@UniqloUSA) September 4, 2015
Image courtesy of Target.
How the new CEO of the IAB Tech Lab plans to support a responsible digital ad ecosystem
Anthony Katsur is only weeks into his new role as the CEO of the IAB Tech Lab, but already has big plans for what he wants to do at the organization.
‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
As Apple continues its data privacy crackdown, a newly launched DTC brand says launching with Facebook and Instagram at the helm of its media mix is key.
As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges
As interest in esports betting rises, companies in the space are working to address the unique challenges that come with this relatively new form of wagering.
SponsoredHow retailers can be ready for holiday shoppers this year
Suchi Sastri, managing director and partner, Boston Consulting Group As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. Will e-commerce continue to grow at the rate it did last year? How big of a role will in-store shopping play in holiday shopping? While it’s still early, […]
Cheat Sheet: New rules and funding for FTC could be on the way
Legislators want the FTC to establish new rules to prevent deceptive or unfair data practices. And the FTC is already laying the groundwork.
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
An inside view of how privacy changes are having big consequences throughout advertising.