There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.
They get into manufactured spats and they tell groan-inducing jokes. And the very best of them have Twitter bios that are better than yours or mine.
Here are a few of Digiday’s favorites:
Mr. Peanut
Even while he’s weighing in on the new monocle trend, Mr. Peanut likes to keep things short and simple.
Ms. Green M&M’S®
The high-maintenance, femme fatale of M&M’s is clearly not a pushover.
Tony the Tiger
When Tony’s not busy rolling his ‘rs,’ he’s butting into Twitter conversations that mention “Frosted Flakes,” even if they’re not directed at the brand:
Chester Cheetah
It looks like spokescat Chester Cheetah also answers the phones at Cheetos HQ:
The Energizer Bunny
An improvement over Energizer’s former highly charged mascot (remember Jacko?), the pink rabbit clearly loves run-on sentences and no periods, which fit his image.
More in Marketing
Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego is recruiting to boost in-house media capabilities.
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI.
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.