There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.
They get into manufactured spats and they tell groan-inducing jokes. And the very best of them have Twitter bios that are better than yours or mine.
Here are a few of Digiday’s favorites:
Mr. Peanut
Even while he’s weighing in on the new monocle trend, Mr. Peanut likes to keep things short and simple.
Ms. Green M&M’S®
The high-maintenance, femme fatale of M&M’s is clearly not a pushover.
Tony the Tiger
When Tony’s not busy rolling his ‘rs,’ he’s butting into Twitter conversations that mention “Frosted Flakes,” even if they’re not directed at the brand:
Chester Cheetah
It looks like spokescat Chester Cheetah also answers the phones at Cheetos HQ:
The Energizer Bunny
An improvement over Energizer’s former highly charged mascot (remember Jacko?), the pink rabbit clearly loves run-on sentences and no periods, which fit his image.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.