The best brand mascot Twitter bios

There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.

They get into manufactured spats and they tell groan-inducing jokes. And the very best of them have Twitter bios that are better than yours or mine.

Here are a few of Digiday’s favorites:

Mr. Peanut
Screen Shot 2014-03-06 at 1.31.18 PM
Even while he’s weighing in on the new monocle trend, Mr. Peanut likes to keep things short and simple.

Ms. Green M&M’S®
Screen Shot 2014-03-06 at 1.48.14 PM
The high-maintenance, femme fatale of M&M’s is clearly not a pushover.

Tony the Tiger
Screen Shot 2014-03-06 at 1.27.19 PM
When Tony’s not busy rolling his ‘rs,’ he’s butting into Twitter conversations that mention “Frosted Flakes,” even if they’re not directed at the brand:

Screen Shot 2014-03-06 at 2.17.07 PM

Chester Cheetah

Screen Shot 2014-03-06 at 2.10.37 PM
It looks like spokescat Chester Cheetah also answers the phones at Cheetos HQ:


The Energizer Bunny
Screen Shot 2014-03-06 at 1.23.30 PM
An improvement over Energizer’s former highly charged mascot (remember Jacko?), the pink rabbit clearly loves run-on sentences and no periods, which fit his image.

More in Marketing

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services

Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.

Creators still turning down work as the Hollywood SAG-AFTRA strike continues

The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.

Agencies move on from creating content for specific platforms to focus on short-form video

Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.