for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If you are an Instagram pro, then pack your bags for Sydney.
A boutique hotel in Australia’s most populous city is courting photographers on the platform to take snaps of its renovated digs in exchange for one free night.
Called 1888 Hotel, it was built the year in its moniker and then revamped and relaunched this year with a modern style and attention to design details. In an effort to promote its new space — the hotel features exposed brick walls, original Iron Bark Beams, recycled timber work stations, bespoke furniture, and artwork by Australian artists according to its website — 1888 Hotel is offering two ways for Instagrammers to win a free overnight stay.
First, If you have more than 10,000 followers on Instagram, all you have to do is follow 1888 Hotel on Instagram @8hotels and email media@8hotels.com with your personal information to book a free night at the hotel. Alternately, guests who Instagram photos of their stay and use the hashtag #1888Hotel are automatically entered to win a free night. Each month, we look at the pictures and choose the most creative one.
If you aren’t up to 10,000 followers, you better start upping your Instagram game.
Image via 1888 Hotel
More in Marketing
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.