Hotel Gives Perks to Instagram Influencers

If you are an Instagram pro, then pack your bags for Sydney.

A boutique hotel in Australia’s most populous city is courting photographers on the platform to take snaps of its renovated digs in exchange for one free night.

Called 1888 Hotel, it was built the year in its moniker and then revamped and relaunched this year with a modern style and attention to design details. In an effort to promote its new space — the hotel features exposed brick walls, original Iron Bark Beams, recycled timber work stations, bespoke furniture, and artwork by Australian artists according to its website —  1888 Hotel is offering two ways for Instagrammers to win a free overnight stay.

First, If you have more than 10,000 followers on Instagram, all you have to do is follow 1888 Hotel on Instagram @8hotels and email media@8hotels.com with your personal information to book a free night at the hotel. Alternately, guests who Instagram photos of their stay and use the hashtag #1888Hotel are  automatically entered to win a free night. Each month, we look at the pictures and choose the most creative one.

If you aren’t up to 10,000 followers, you better start upping your Instagram game.

Screen Shot 2013-09-16 at 12.00.15 PM

Image via 1888 Hotel

https://digiday.com/?p=49668

More in Marketing

Meta’s Threads expected to have ads this year

The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch.

Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment

Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).

Q1 ad rundown: there’s cautious optimism amid impending changes

The outlook for the rest of the year is a tale of two realities.