Real-time marketing has another moment in the sun. And what goes better with sun than spiked lemonade?
Wednesday afternoon, President Barack Obama said he’d enjoy sharing some Kentucky bourbon with Sen. Mitch McConnell, the Kentuckian who was re-elected in Tuesday’s midterms and is expected to become leader of a Republican-controlled Senate next year.
Since Obama plans to be spending more time with both McConnell and House speaker John Boehner soon, he said bourbon might be the only way Congress and the White House will be able to reach across the aisle to get some work done.
Bourbon companies were quick to jump on board. Within an hour of the comment, Topsy recorded more than 100 tweets hashtagged #BourbonSummit, and 200 tweets hashtagged #Bourbon.
A few highlights for now as the list is certain to grow.
Kentucky Bourbon Trail, a tour purveyor, got patriotic
We are ready to serve our country and help with the #Bourbon summit with Pres. Obama and Sen. McConnell pic.twitter.com/S92iHBFags
— KentuckyBourbonTrail (@kybourbontrail) November 5, 2014
The Distilled Spirits Council, a national trade association, is ready
#BourbonSummit We’re ready, corner of 13th & Eye pic.twitter.com/3aGfRy8dvC — DISCUS (@DistilledSpirit) November 5, 2014
The twitter account for the Kentucky Distillers’ Association got artistic.
.@KyDistillers says cheers to #Bourbonsummit between @BarackObama and @Team_Mitch #Bourbon https://t.co/2dTKEK5i4Y pic.twitter.com/oFkosLJ2T1 — Gregory Hall (@gregoryahall) November 5, 2014
For a true #Bourbonsummit, you must hold it in #Kentucky. This looks like a good spot. @kybourbontrail pic.twitter.com/QafAGaDC0n — KY Distillers’ Assoc (@KyDistillers) November 5, 2014
Whiskey recommendation app Distiller wants to get in on the act, too
@mitchellreports we could easily recommend a bottle or two for the #BourbonSummit
— Distiller (@drinkdistiller) November 5, 2014
Wild Turkey, you got this.
.@McConnellPress @BarackObama happy to help. We rec Wild Turkey. Great bourbon has always brought Americans together. pic.twitter.com/mJuKjsKMfw
— Wild Turkey (@WildTurkey) November 5, 2014
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