Distillers jump on #BourbonSummit after Obama conference

Real-time marketing has another moment in the sun. And what goes better with sun than spiked lemonade?

Wednesday afternoon, President Barack Obama said he’d enjoy sharing some Kentucky bourbon with Sen. Mitch McConnell, the Kentuckian who was re-elected in Tuesday’s midterms and is expected to become leader of a Republican-controlled Senate next year.

Since Obama plans to be spending more time with both McConnell and House speaker John Boehner soon, he said bourbon might be the only way Congress and the White House will be able to reach across the aisle to get some work done.

Bourbon companies were quick to jump on board. Within an hour of the comment, Topsy recorded more than 100 tweets hashtagged #BourbonSummit, and 200 tweets hashtagged #Bourbon.

A few highlights for now as the list is certain to grow.

Kentucky Bourbon Trail, a tour purveyor, got patriotic

The Distilled Spirits Council, a national trade association, is ready

The twitter account for the Kentucky Distillers’ Association got artistic.

Whiskey recommendation app Distiller wants to get in on the act, too

Wild Turkey, you got this.

https://digiday.com/?p=94719

More in Marketing

Meta’s Threads ads arrive fast, but advertisers move at their own pace

Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

confessions guy

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.