for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it was an exciting time to be entering the space — and it has since kept us on our toes. Throughout the year, we have had the opportunity to work with a number of industry insiders who have been ready and willing to share their expert predictions and strong opinions with us on everything from see-now-buy-now to chatbots. These are their most memorable proclamations to date.
Fashion brands are saddled with “layers of bullshit.”
In May, during the second-ever Glossy Podcast, Trey Laird, the creative director and founder of Laird + Partners and former head of brand at Donna Karan, said brands are falling behind in social and digital due to their entrenched bureaucratic structures and “fear-based decision making.” On the other hand, he praised the Tom Ford brand for the fact that one man — Tom Ford — makes every decision. “You don’t have to go through layers of bullshit and it’s not a committee,” he said. To read the rest of this story, please visit Glossy.
More in Marketing
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.