Blue dot backlash: Twitter Moment’s pesky notification is making people see red

It didn’t take long before people started to complain about Twitter Moments.

Last week, Twitter rolled out its new, human-curated feature that picks trending events and packs them into a nicely formatted stream full of tweets, pictures, GIFs and videos in an attempt to tame the chaos. To make people actually notice the Moments tab, Twitter highlighted it with the familiar blue dot that’s used to highlight a new notification.

And that’s driving some people crazy.

Slate’s Jordan Weissmann encapsulated the anger that many Twitter users were feeling in a piece posted Friday, writing that “Twitter is attempting to take advantage of the quick-twitch psychological response it has so effectively wired into its users thanks to mentions.”

Seeing the blue dot, he says, “triggers a Pavlovian response, sort of the same way hearing ‘you’ve got mail’ did back when we were all logging on to AOL with 56K modems.” So, he requests Twitter for an option that turns the blue dot off.

It’s not just Weissmann, either. Searching for “blue dot” on — where else? — Twitter shows that it’s making people turn red.

Despite the undercurrent of negativity surrounding the “blue dot,” data from Brandwatch actually shows that people are receptive toward Twitter Moments. According to data from Brandwatch, 61 percent of the roughly 34,000 tweets mentioning the feature have been positive.

Perhaps it was a coincidence or not, but the day where the sentiment trended the most negatively was on Oct. 9, the day the Slate piece of was published. “The elapse of four days show, perhaps, a more thoughtful reaction,” Kellan Terry, a Brandwatch analyst told Digiday.

As for the dreaded blue dot, sentiment was (obviously) negative but in a “minuscule amount.”

Twitter didn’t respond to our request for comment regarding if it’s going to change it.

Images via Shutterstock.

More in Marketing

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it.

Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6

WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.

Research Briefing: TikTok tops brands’ holiday wishlist

In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.