It didn’t take long before people started to complain about Twitter Moments.
Last week, Twitter rolled out its new, human-curated feature that picks trending events and packs them into a nicely formatted stream full of tweets, pictures, GIFs and videos in an attempt to tame the chaos. To make people actually notice the Moments tab, Twitter highlighted it with the familiar blue dot that’s used to highlight a new notification.
And that’s driving some people crazy.
Slate’s Jordan Weissmann encapsulated the anger that many Twitter users were feeling in a piece posted Friday, writing that “Twitter is attempting to take advantage of the quick-twitch psychological response it has so effectively wired into its users thanks to mentions.”
Seeing the blue dot, he says, “triggers a Pavlovian response, sort of the same way hearing ‘you’ve got mail’ did back when we were all logging on to AOL with 56K modems.” So, he requests Twitter for an option that turns the blue dot off.
It’s not just Weissmann, either. Searching for “blue dot” on — where else? — Twitter shows that it’s making people turn red.
No, blue dot. I’m not clicking on “moments”.
— josh groban (@joshgroban) October 12, 2015
*puts wite-out over the blue dot on the moments tab*
— dan mentos (@DanMentos) October 8, 2015
Moments- another blue dot for me to get rid of. Thanks @twitter
— Harrison (@harrobrown) October 6, 2015
As a somewhat OCD person I find the blue dot on #moments annoying. Of course there are new moments. Stop trying to growth hack me.
— Alex Gawley (@agawley) October 12, 2015
Despite the undercurrent of negativity surrounding the “blue dot,” data from Brandwatch actually shows that people are receptive toward Twitter Moments. According to data from Brandwatch, 61 percent of the roughly 34,000 tweets mentioning the feature have been positive.
Perhaps it was a coincidence or not, but the day where the sentiment trended the most negatively was on Oct. 9, the day the Slate piece of was published. “The elapse of four days show, perhaps, a more thoughtful reaction,” Kellan Terry, a Brandwatch analyst told Digiday.
As for the dreaded blue dot, sentiment was (obviously) negative but in a “minuscule amount.”
Twitter didn’t respond to our request for comment regarding if it’s going to change it.
Images via Shutterstock.
Gaming and esports influencers and executives dish on their most dreaded video game bosses
As shown by the success of Elden Ring this year, challenging, narrative-based titles are still the ideal for many core gamers. Digiday reached out to 15 prominent executives and influencers in the gaming and esports industry to ask about their most dreaded video game boss — and why.
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has been testing a way to automate the creation of online ads. Do this well, went the thinking, and it gets a lot easier (and affordable) for Shell’s ads to run consistently throughout the year.
‘Frozen slices of Americana’: Pabst Blue Ribbon goes experiential with branded motel rooms
With this experiential effort, PBR is looking to tap into what people think of when they think of the brand -- that it's "classic, traditional, Americana."
SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
Why DTC brand Sugarwish is dialing down its social media advertising strategy
As social media advertising becomes increasingly expensive and harder to track, personalized gift company Sugarwish is rethinking its social strategy and reducing efforts there.
The demand for cookieless targeting is fueling ‘SPO 2.0’
Havas Media Group and PubMatic ink partnership, as buyers eye reduced ad tech taxes.