Red Lobster is hammered for its lame Twitter response to Beyoncé
Yesterday, Beyoncé dropped a new song called “Formation” ahead of her Super Bowl halftime performance.
While the song immediately captured the Internet’s attention, her fans, a.k.a. The Beyhive, took notice of a particularly racy lyric mentioning a brand: “When he fuck me good I take his ass to Red Lobster, cause I slay,” sings Beyoncé.
Talk about publicity any brand would crave.
Unfortunately, looks like Red Lobster didn’t crave it enough. The lyric sent Twitter into a frenzy waiting for Red Lobster to respond:
— Sam Diss (@SamDiss) February 6, 2016
Red Lobster are ringing their social media manager like “I DON’T CARE IF YOU’RE HAVING DINNER MARK WE NEED YOU RIGHT NOW” — Sam Diss (@SamDiss) February 6, 2016
waiting on red lobster like… pic.twitter.com/qEwObDgyqX
— dara (@lovedarbie) February 6, 2016
Well, it took Red Lobster eight hours, but it finally responded with… this:
Red Lobster’s tweet racked up a combined 19,000 making it one of it’s most retweeted and liked posts ever. Despite the popularity, it didn’t win over the Beyhive, which were anticipating something, let’s say, snappier. One of the reasons they didn’t like the response was how late it came, with people dragging the brand and its agency for its tardiness, as seen here:
— xoNecole (@xonecole) February 7, 2016
— E. (@ErykahTbh) February 7, 2016
— A. (@FreshAir_In) February 7, 2016
— wewatchwatchers (@wewatchwatchers) February 7, 2016
It’s especially strange that it took the brand so long to respond. “Formation” already has 7 million views on YouTube, and if there’s a certain weekend brands need to be alert, it’s this, Super Bowl weekend, which is basically social media Christmas for brands.
If there’s a bright side for Red Lobster, at least Beyoncé still likes it.
How Roblox is paving the way for a new era of branded gaming
Roblox is still in its infancy as a marketing tool. But over the last two years, the number of brands and retailers on Roblox has grown dramatically.
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands.
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
Member Exclusive‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.