Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Uruguay’s beloved/villainous forward Luis Suarez is no stranger to biting controversies on the soccer field. Today’s Italy vs. Uruguay game was no exception. The Uruguay star landed himself in yet another hot mess by apparently biting an Italian defender in the second half of the game. Naturally, brands were quick to join the feast, using this as an unmissable real-time advertising opportunity. Here are five that stood out.
McDonald’s Uruguay was the first in line, playing it safe by urging him to take a bite of a Big Mac.
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)
— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014
Trident was next, keeping the message short and sweet.
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
TGI Friday’s then stated the obvious.
I think it’s safe to say Uruguay was hungry for the win.
— TGI Fridays (@TGIFridays) June 24, 2014
Snickers jumped on the bandwagon too.
Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW
— SNICKERS® (@SNICKERS) June 24, 2014
And, since social media is still about ROI, Domino’s U.K. promoted today’s special.
Maybe somebody should have told @luis16suarez it’s #TwoForTuesday, he could have pizza for dinner instead! #biting
— Domino’s Pizza UK (@Dominos_UK) June 24, 2014
More in Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.