Uruguay’s beloved/villainous forward Luis Suarez is no stranger to biting controversies on the soccer field. Today’s Italy vs. Uruguay game was no exception. The Uruguay star landed himself in yet another hot mess by apparently biting an Italian defender in the second half of the game. Naturally, brands were quick to join the feast, using this as an unmissable real-time advertising opportunity. Here are five that stood out.
McDonald’s Uruguay was the first in line, playing it safe by urging him to take a bite of a Big Mac.
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)
— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014
Trident was next, keeping the message short and sweet.
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
TGI Friday’s then stated the obvious.
I think it’s safe to say Uruguay was hungry for the win.
— TGI Fridays (@TGIFridays) June 24, 2014
Snickers jumped on the bandwagon too.
Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW
— SNICKERS® (@SNICKERS) June 24, 2014
And, since social media is still about ROI, Domino’s U.K. promoted today’s special.
Maybe somebody should have told @luis16suarez it’s #TwoForTuesday, he could have pizza for dinner instead! #biting
— Domino’s Pizza UK (@Dominos_UK) June 24, 2014
More in Marketing
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.